M.J Borkowiec
Strategic Intelligence Writer — Market Briefings, Executive
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Macro context
The sector enters 2026 after two years of normalisation following the post-pandemic supercycle. Total luxury spending reached approximately €1.44 trillion in 2025, resulting in a flat to slightly negative year-on-year outcome at constant exchange rates, while...
12-month strategic outlook
Growth is expected to be more selective and uneven than in the past decade, favouring brands with strong product discipline, cost control, clear positioning, and consistent execution — with sustained performance depending less on price increases and...
12-month strategic outlook
Growth is expected to be more selective and uneven than in the past decade, favouring brands with strong product discipline, cost control, clear positioning, and consistent execution — with sustained performance depending less on price increases and...
