A rooster. A mountain road. An attitude.
Not Today Clucker is an original apparel concept built around a single image doing all the work — minimal copy, maximum energy. Part motivational poster, part unexplained backstory. Designed for print on demand via Cotton Bureau.
No brief. No explanation. That's the point.
A deadpan natural history chart for a subject nobody asked about.
Types of Ice is an original illustration concept treating frozen water with the same curatorial gravity as a field guide — dry taxonomy, detailed rendering, completely unnecessary. Designed for print on demand via...
A fake taco chain that takes itself exactly as seriously as it should.
Tiny Hands Taqueria is an original brand concept — logo, type treatment, and illustration — built around a very specific energy: confident, slightly unhinged, and funnier the longer you look at it. Designed...
A fast-growing tech company's onboarding had worked fine when the founders knew everyone personally. Then they scaled globally, turnover started climbing, and leadership still thought the process was fine.
The real problem wasn't the process — it was that no one had ever seen the...
A leadership development program had real bones — great mentors, meaningful coaching, personal storytelling. Learners still weren't finishing it.
The problem wasn't the content. It was the connective tissue. Every component had been built independently, with no shared thread...
