Merve Okutan

After 8 years, I finally gave my website a long overdue refresh. Old vs New. Which direction feels stronger?

Hey everyone! I’ve just added a new pitch deck case study to my profile.

This one was for Summerville, a spirits brand with a strong visual identity and a clear request: They wanted the deck to feel in motion. Rather than reinventing slide layouts, I focused on pacing,...

Much like a lot of people, I don’t like setting rigid goals, but for my #2026goals, I do want a few soft intentions to build on.

I want to: – Make Contra a real home base for my freelance work – Refresh my (very overdue) website and brand – Explore Framer for personal projects –...

Hey Contra,

I’m Merve, a London-based freelancer turning messy ideas and half-formed thoughts into clear, inviting visual stories for startups. Think engineering precision meets creative chaos.

I spend most of my time shaping narratives people actually want to follow, with pitch...