Gelée didn't start as a landing page. It started as a question: what does "your daily collagen jelly stick" actually look like in someone's wellness routine?
From there, everything followed; a color and typography system that felt warm and appetizing, not clinical. A visual...
Gelée — Replo Build (Concept)
A self-initiated concept: redesigned a fictional collagen-jelly-stick CPG brand into a tight, 2-product Replo store.
I wanted to test how far a page builder like Replo could go without leaning on generic templates or default sections — so I mapped out...
Built sol & snow app concept for #FlowstepChallenge the wellness app I wish existed: heat + cold ritual studios (sauna, cold plunge, breathwork), without the gamified fitness-app energy.
Built end to end in Flowstep. 6-screen prototype, real navigation, brand system locked to hex.
I built a color palette app with Figma that transforms any image into a Renaissance-inspired palette.
Upload a photo or capture a photo.
Get colors that look like they came straight out of a Caravaggio painting.
Turns out 500-year-old color theory is still relevant today.
I designed Gelee, a premium collagen electrolyte e-commerce site, entirely in Squarespace.
The goal was to create a digital experience that feels as elevated as the product itself, by combining upscale design, editorial layouts, and intentional interactions to position hydration...
Brand DesignWeb DesignSquarespacesquarespacechallengeecommercedesignsquarespacedesignSquarespace Website Design
