These were alternate brand concepts for Rise & Grind Coffee, a Black-owned online coffee brand I helped shape. The client went in another direction, but I'm still obessed with the red and black concept.
Every concept tells a story — even the ones that never leave your artboard.
When I was developing the packaging system for Dr. O’Neal’s Skincare Essentials (DOSE), I explored how texture, tone, and light could shift the same brand essence into completely different experiences.