Maya koussa
Brand & Visual Identity Designer
I designed the identity for ESE GIN around the curve of a dune ridge. In the custom wordmark, two sharply cut E forms frame a sweeping, double-stroked S. On the bottle, the letters rise from the olive glass itself. As the light shifts, it catches one edge of the S and then the other.
Across the packaging, the curve of the S returns in contour lines engraved on walnut cases and traced across warm ivory paper. A brass compass sits beside the bottle in the presentation box, and its compass rose reappears on the neck seal. The campaign follows the same bottle from sunlit sand to a lantern-lit camp at dusk, letting the desert light reveal a different detail in each scene.
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ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
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I designed the identity for ESE GIN around the curve of a dune ridge. In the custom wordmark, two sharply cut E forms frame a sweeping, double-stroked S. On the bottle, the letters rise from the olive glass itself. As the light shifts, it catches one edge of the S and then the other.
Across the packaging, the curve of the S returns in contour lines engraved on walnut cases and traced across warm ivory paper. A brass compass sits beside the bottle in the presentation box, and its compass rose reappears on the neck seal. The campaign follows the same bottle from sunlit sand to a lantern-lit camp at dusk, letting the desert light reveal a different detail in each scene.
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COASTAL CATCH — A coastal story in five posters.
Pearls, moonlit cocktails, flowing typography, and oysters reimagined as objects of time and taste. This poster series extends the brand’s visual identity through playful imagery, elegant serif typography, and a signature navy and ivory palette.
An invitation to slow down, savor the moment, and stay by the sea.
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