Maya koussa
Brand & Visual Identity Designer
gag Recording Studio — Visual Identity
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I designed the identity for ESE GIN around the curve of a dune ridge. In the custom wordmark, two sharply cut E forms frame a sweeping, double-stroked S. On the bottle, the letters rise from the olive glass itself. As the light shifts, it catches one edge of the S and then the other.
Across the packaging, the curve of the S returns in contour lines engraved on walnut cases and traced across warm ivory paper. A brass compass sits beside the bottle in the presentation box, and its compass rose reappears on the neck seal. The campaign follows the same bottle from sunlit sand to a lantern-lit camp at dusk, letting the desert light reveal a different detail in each scene.
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ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
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I designed the identity for ESE GIN around the curve of a dune ridge. In the custom wordmark, two sharply cut E forms frame a sweeping, double-stroked S. On the bottle, the letters rise from the olive glass itself. As the light shifts, it catches one edge of the S and then the other.
Across the packaging, the curve of the S returns in contour lines engraved on walnut cases and traced across warm ivory paper. A brass compass sits beside the bottle in the presentation box, and its compass rose reappears on the neck seal. The campaign follows the same bottle from sunlit sand to a lantern-lit camp at dusk, letting the desert light reveal a different detail in each scene.
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