Maya koussa
Brand & Visual Identity Designer
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VYRA — Avant-Garde Fashion Identity
A bold visual identity built around modern elegance, distinctive typography, and a fearless approach to fashion. VYRA combines cobalt blue, deep black, and metallic silver to create a striking visual language that feels contemporary, confident, and timeless.
From the logo system and signature graphic elements to packaging, garment labels, and fashion campaign art direction, every detail is designed to express the brand’s unique character.
Bold. Modern. Timeless.
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NK Pearl — Visual Identity Design A refined branding concept for a bookstore that celebrates the art of reading through timeless elegance and matte sophistication. The design blends deep olive tones with subtle gold accents to evoke warmth, intellect, and luxury — creating a serene space where stories meet style
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PURE ESSENTIALS — Brand Identity & Packaging Pure Essentials is a premium body & hand care brand built around the idea of bringing nature into a refined everyday ritual. The visual identity combines deep botanical green, warm gold accents, tactile textures, and minimal typography to create a sophisticated yet organic aesthetic. From the logo and packaging to the art direction and product experience, every element was designed to communicate purity, elegance, and a sense of quiet luxury. The result is a cohesive visual world where natural materials, rich tones, and thoughtful details come together to turn an everyday routine into a refined experience. Brand Identity — Packaging — Art Direction — Product Experience
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ATELIER NŌ — Visual Identity A contemporary design concept where minimalism meets timeless elegance. ATELIER NŌ is a visual identity concept inspired by refined typography, natural materials, and architectural simplicity. Every detail is thoughtfully designed to create a cohesive brand experience that feels sophisticated, balanced, and effortlessly timeless. Through a minimalist visual language and a warm, earthy aesthetic, the identity reflects a modern approach to understated luxury. Brand Identity · Art Direction · Visual Design Designed with intention, crafted with simplicity.
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