Matthias Campbell
Video Editor | Motion Designer | Social Media Manager
New to Contra
Matthias is ready for their next project!
People will forgive average video quality.
Bad audio? That’s where they leave.
My quick audio checklist for social videos:
• Clean up the dialogue first
• Keep music around -18 dB under speech
• Add subtle whooshes for transitions
• Use room tone to smooth out cuts
• Aim for around...
Same product. Same script. Completely different performance.
We tightened the hook, made the cuts faster, added burned-in captions, designed sound around every transition, and moved the CTA to 80% instead of the very end.
The result? 20× more views and 3× the watch-through rate.
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