I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week. Day 3 of 60-days-collecting-awesome-motion-design-references I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product. This animation was created by Odd Fellows in collaboration with Figma.

60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?

Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.

Check it out

The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!