Matthew Sweeney

Meta Ads Strategy & Funnel Execution

I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth.

What separates average campaigns from scalable ones is not just technical...

World-building Through Geography

A short-form narrative teaser that introduces a neighborhood before it introduces the people who live in it. Landmarks, streets, routines, and quiet details establish tone, tension, and context. Characters arrive later, already shaped by the world around them.

Narrative Teaser: Delayed Reveal & Emotional Payoff

Image-led short-form teaser built around restraint, pacing, and an earned emotional turn. Focus on withholding information, visual tension, and a late narrative reveal rather than exposition.

Editorial Social Reel – Narrative Focus

A short-form social edit built around narrative structure rather than trend-driven pacing. Focused on tone, rhythm, and visual continuity, with restrained editing and intentional sequencing to support story over spectacle.