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Matthew Neale
SOCIAL-LED EDITORIAL PRODUCER AND CREATIVE STRATEGIST
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London, UK
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London, UK
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A NEW CHAPTER IN AMAN'S CREATIVE WORLD Creative Strategy · Content strategy · Interviewing · Editorial writing · Copywriting · Social production For Aman’s first major designer collaboration, I led the creative direction and content strategy for the Aman x Kim Jones capsule collection, shaping the editorial narrative and rollout across social, editorial and product storytelling. I interviewed Kim Jones and Aman CEO Kristina Romanova, wrote the launch editorial, developed website, email and product copy, and oversaw the campaign’s social storytelling through to content production.
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