A NEW CHAPTER IN AMAN'S CREATIVE WORLD

Creative Strategy · Content strategy · Interviewing · Editorial writing · Copywriting · Social production For Aman’s first major designer collaboration, I led the creative direction and content strategy for the Aman x Kim Jones capsule collection, shaping the editorial narrative and rollout across social, editorial and product storytelling.

I interviewed Kim Jones and Aman CEO Kristina Romanova, wrote the launch editorial, developed website, email and product copy, and oversaw the campaign’s social storytelling through to content production.