Maryam Akande || Pearl&Pixels
Web designer building conversion focused websites for brands
I designed a website for a VA, but the goal wasn't simply to make it “pretty.”
I wanted her ideal client to land on the site and think:
“She looks professional.”
“I can trust her.”
“She understands what I need.”
“She could actually give me my time back.”
I deliberately avoided the typical VA aesthetic and went for something warm, editorial, calm and premium.
And because the main goal was conversion, the page was designed as a focused landing page rather than a complicated multi-page website.
Everything leads back to one action:
Book a Discovery Call.
She needs them to understand her value and book a call.
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I designed a website for a virtual assistant let me know what you think 🥰☺️
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Before you spend another penny on ads, make sure your website can actually convert the traffic you're paying for.
You spend money on an ads.
Someone clicks.They land on your website…
…and something feels off.
The website looks outdated.
They can't figure out what you actually offer.
The page takes forever to load.
They can't figure out what you actually offer.
It's difficult to use on mobile.
The CTA is nowhere to be found.
Or there's so much information on the page that they don't even know what they're supposed to do.
So they leave.
You paid for the ads
You got the click
You got the visitor
But you didn't get the customer.
And that's why before increasing your ads budget, you need to make sure your website is ready for the traffic you're paying for.
Your website should be:
1. Clear — people should immediately understand what you do and who it's for.
2. Easy to navigate— it should be easy to navigate so they can quickly find the information they need.
3. Optimised - it should be fast and mobile friendly cos most of your visitors are browsing from their mobile
And most importantly there should be a clear next step. If someone is interested make it obvious what they should do next.
Book, buy, enquire, call or whatever the goal is.
And don't forget your trust.
Testimonials, reviews, previous work, before and afters and whatever makes your client confident enough to trust you and give you their money.
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So… you need a website, but you have absolutely no idea what kind you need?
The answer depends on how your business actually works.
If you sell products:
You need an e-commerce website.
Your customers should be able to browse your products, see prices, add items to their cart and complete their purchase.
If you sell services:
You need a service-based website.
Whether you're a photographer, stylist, dry cleaner, private chef, gym or professional service provider, your website should clearly explain what you offer, answer common questions, show your pricing/packages and make it easy for people to contact or book you.
If you're building a personal brand:
A personal website can help establish your expertise and make it easier for people to work with you.
This could be useful for coaches, therapists, lawyers, UGC creators, consultants and other professionals.
Your website can introduce you, explain what you do, showcase your expertise, answer FAQs, display your pricing and allow people to book appointments.
If you're a creative professional:
A portfolio website is probably what you need.
Designers, photographers, writers, illustrators and other creatives need a space where their best work can actually speak for them.
And then there are businesses that need something more specific:
Booking websites
Membership websites
Directories
Online courses
And more.
The point is choose a website that fits the way your business operates
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