Before you spend another penny
Maryam Akande || Pearl&Pixels
Before you spend another penny on ads, make sure your website can actually convert the traffic you're paying for.
You spend money on an ads.
Someone clicks.They land on your website…
…and something feels off.
The website looks outdated.
They can't figure out what you actually offer.
The page takes forever to load.
They can't figure out what you actually offer.
It's difficult to use on mobile.
The CTA is nowhere to be found.
Or there's so much information on the page that they don't even know what they're supposed to do.
So they leave.
You paid for the ads
You got the click
You got the visitor
But you didn't get the customer.
And that's why before increasing your ads budget, you need to make sure your website is ready for the traffic you're paying for.
Your website should be:
1. Clear — people should immediately understand what you do and who it's for.
2. Easy to navigate— it should be easy to navigate so they can quickly find the information they need.
3. Optimised - it should be fast and mobile friendly cos most of your visitors are browsing from their mobile
And most importantly there should be a clear next step. If someone is interested make it obvious what they should do next.
Book, buy, enquire, call or whatever the goal is.
And don't forget your trust.
Testimonials, reviews, previous work, before and afters and whatever makes your client confident enough to trust you and give you their money.
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Posted Sep 29, 2026
Before you spend another penny on ads, make sure your website can actually convert the traffic you're paying for. You spend money on an ads. Someone clicks.T...
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