Martins Elliot
Stategy-Led Brand Designer
Brand Visuals for a Maternity Brand “TEM CLINIC”
The General idea is to help first time expectant mothers to journey through motherhood in this modern age
To assure them that they are safe and heard and that they are not alone.
To break down the technicalities of the logo. It’s shaped as a form of sunflower which can signify joy, growth, optimism, resilience, or hope. And all this feelings are felt during this period.
To break it down further, looking at each petals you will notice some variations in their sizes this are reflecting the bodily changes a woman goes through when carrying a child.
if you were to count each petals you would notice that there are 12 in total (in this case they represent 12 months)
Month 1-3 — First Trimester Month 4-6 — Second Trimester
Month 7-9 — Third Trimester (Baby is born)
Month 10-12 — Postpartum Transition(The woman’s body begins to recover)
So looking at the anti clock wise movement of the logo you can tell the journey The expectant mothers goes through seeing that after delivery on the ninth month her body start to transition back to how it was see the petals fade out.
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Would appreciate your thoughts on this project as well if it connected with you 😊
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Drivethru Chicken is a bold, energetic chicken brand built around one simple idea: great chicken should come with great energy.
We're not just here to serve fried chicken. We're creating a space where good food, good people and good vibes come together. From the first bite to the atmosphere around you, every part of the Drivethru experience is designed to make you taste, feel and enjoy the moment.
Our menu puts a fresh spin on familiar chicken favourites, bringing together bold flavours, satisfying textures and names that feel as expressive as the people we serve.
But Drivethru is more than what's on the plate.
It's a place to pull up, hang out, connect with friends and enjoy the energy around you.
Great food. Great environment. Great energy.
That's the Drivethru way.
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2025 Logofolio | Emaki Designs
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