Maternity Brand Visual Identity and Logo Concept for TEM CLINIC

Brand Visuals for a Maternity Brand “TEM CLINIC”

The General idea is to help first time expectant mothers to journey through motherhood in this modern age

To assure them that they are safe and heard and that they are not alone.

To break down the technicalities of the logo. It’s shaped as a form of sunflower which can signify joy, growth, optimism, resilience, or hope. And all this feelings are felt during this period.

To break it down further, looking at each petals you will notice some variations in their sizes this are reflecting the bodily changes a woman goes through when carrying a child.

if you were to count each petals you would notice that there are 12 in total (in this case they represent 12 months)

Month 1-3 — First Trimester Month 4-6 — Second Trimester

Month 7-9 — Third Trimester (Baby is born)

Month 10-12 — Postpartum Transition(The woman’s body begins to recover)

So looking at the anti clock wise movement of the logo you can tell the journey The expectant mothers goes through seeing that after delivery on the ninth month her body start to transition back to how it was see the petals fade out.

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Would appreciate your thoughts on this project as well if it connected with you 😊