Marija Englman
Building brands through strategy & design
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Designed and implemented scalable creative systems to help teams work more efficiently and consistently. Built brand guidelines, template ecosystems, documentation, asset libraries, and workflows that streamlined collaboration between designers and non-designers. The focus was on reducing repetitive work, improving brand consistency, and creating a creative infrastructure that could scale with the organisation.
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Led the creative development and rollout of Studyportals' brand evolution, modernising the visual identity while preserving the brand's recognition and values. The project included refining the visual language, creating a scalable brand system, and developing comprehensive guidelines, templates, and reusable assets to ensure consistency across digital and print touchpoints. Working closely with cross-functional teams, I helped implement the refreshed identity across the organisation, making it easier for both designers and non-designers to create on-brand content efficiently.
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Created engaging video content that combined storytelling, motion, and design to communicate ideas in a clear and memorable way. From concept development and editing to animation and final delivery, I produced videos for marketing, social media, internal communications, and brand campaigns. Every project was designed to support the brand while making complex messages more engaging and accessible.
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Created short animations that brought brands and ideas to life through motion. Developed engaging animated content for digital campaigns, social media, presentations, and marketing materials, using movement to enhance storytelling, explain concepts, and capture attention. Each animation was designed to be visually impactful while staying consistent with the brand's identity and communication goals.
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A Taste of Diversity was an annual cookbook created as a gift for Studyportals' long-term partners and clients. While it was rooted in our brand identity, it intentionally pushed the visual language in a more playful and expressive direction. Rather than treating the brand guidelines as rigid rules, the project explored how the brand could flex while still remaining recognisably Studyportals. This balance allowed each edition to feel fresh, creative, and personal without losing the essence of the brand.
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