Led the creative development and rollout of Studyportals' brand evolution, modernising the visual identity while preserving the brand's recognition and values. The project included refining the visual language, creating a scalable brand system, and developing comprehensive guidelines, templates, and reusable assets to ensure consistency across digital and print touchpoints. Working closely with cross-functional teams, I helped implement the refreshed identity across the organisation, making it easier for both designers and non-designers to create on-brand content efficiently.