Marian Vera's Work | ContraWork by Marian Vera
Marian Vera

Marian Vera

I shape how brands look, sound, and feel to real people.

Mini DAGEN — short-form product film for DAGEN, an artisanal yogurt brand I created. Everything in this piece is my own work: the product itself (I make the yogurt and the jam), the label design, the set, the shooting, the script and the edit. The goal was a texture-first, craveable video built for Reels and TikTok. Role: Concept, script, set design, food styling, videography and video editing. Tools: CapCut
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Entrepreneurship Pitch (Sambil Emprende 2025) — Brand storytelling & pitch video for my own artisanal product. This video was created for the 2025 edition of the Sambil Emprende entrepreneurship contest, presenting the story, market validation, and expansion vision of our own artisanal yogurt brand. The piece blends direct-to-camera storytelling and real footage of our product—layered with rustic fruit jam, fresh fruit, and granola—alongside genuine customer testimonials that highlight our sales success. To enrich the narrative, I used generative AI for key supporting visuals, ranging from the initial comparison with generic yogurt cups to the conceptual visualization of our future physical storefront. The creative direction, script, on-camera presentation, and final editing in CapCut are all mine. Role: Concept, scriptwriting, creative direction, on-camera presentation, AI image generation, and video editing. Tools: CapCut, Gemini as AI image generation.
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CALCULATÚ — AI-produced launch video for a smart shopping calculator app developed by Multiversa, the company I'm part of. I wrote the script and built the visuals entirely with AI: the presenter is an avatar created in HeyGen, and every scene was generated as an image and then animated into video with Grok. The voice-over is a real human voice. The goal was to explain the product in seconds and make its core benefit feel obvious: knowing exactly what you're spending before you reach the checkout. Role: Concept, script, AI video production and editing. Tools: HeyGen, Grok, CapCut
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The Confession (Pernil y Punto) — Commercial AI 3D animation & comedic brand storytelling. This promotional reel was created for the Venezuelan roadside restaurant "Pernil y Punto" (located on the route to Morrocoy's beaches), bringing their logo’s pig mascot to life through a comedic 3D-style animated story. The plot follows a beach-going pig who visits the confessional after "sinning" by eating a roast pork sandwich and crispy pork belly on his way to the coast—only for the priest pig to scold him for not inviting him along. The hilarious irony of pigs eating pork sparked a viral wave of "cannibalism" jokes in the comment section, driving massive organic engagement and brand recall. I blended the AI-generated 3D character animations and lip-sync dialogue with real footage of the restaurant’s storefront and traditional menu items (arepas, cachapas, empanadas, and hallaquitas), closing with a clear location call-to-action. Role: Creative concept, comedic scriptwriting, AI character generation & animation, voice/lip sync, sound design, and video editing. Tools: ChatGPT for images, ElevenLabs to design the voice, CapCut to edit.
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