Brand Storytelling and Pitch Video for an Artisanal Yogurt BrandBrand Storytelling and Pitch Video for an Artisanal Yogurt Brand
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Entrepreneurship Pitch (Sambil Emprende 2025) — Brand storytelling & pitch video for my own artisanal product.
This video was created for the 2025 edition of the Sambil Emprende entrepreneurship contest, presenting the story, market validation, and expansion vision of our own artisanal yogurt brand. The piece blends direct-to-camera storytelling and real footage of our product—layered with rustic fruit jam, fresh fruit, and granola—alongside genuine customer testimonials that highlight our sales success. To enrich the narrative, I used generative AI for key supporting visuals, ranging from the initial comparison with generic yogurt cups to the conceptual visualization of our future physical storefront. The creative direction, script, on-camera presentation, and final editing in CapCut are all mine.
Role: Concept, scriptwriting, creative direction, on-camera presentation, AI image generation, and video editing. Tools: CapCut, Gemini as AI image generation.
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