Maria Meurinne Ferreiro's Work | Contra
Work by Maria Meurinne Ferreiro
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Maria Meurinne Ferreiro
Brand Identity Designer & Creative Director
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Mexico City, Mexico
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Mexico City, Mexico
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Hi, I'm María. I design brands from the inside out—creating visual identities, brand systems, packaging and creative direction that work consistently across every touchpoint. Here's a selection of some recent projects I've been working on. If you have a project in mind, feel free to reach out. I'd love to hear about it.
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Almaterra is a premium bacanora brand created to elevate one of Mexico’s traditional spirits through a contemporary visual language. I developed the brand identity, visual system and bottle design, creating a refined and timeless aesthetic that balances craftsmanship with modernity. Every element—from the identity and label to the packaging and brand applications—was designed to express authenticity, premium quality and a strong sense of place.
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For Cuult, I developed the visual identity, brand system and creative direction for a contemporary wellness center. The goal was to create a refined visual language that communicates balance, movement and wellbeing while remaining flexible across digital communication, campaigns and physical experiences. I also led the social media strategy and art direction to build a consistent brand presence across every touchpoint.
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I developed the visual identity and creative direction for Zero Degrees North, a performance apparel brand that blends technical innovation with everyday wear. The project focused on building a flexible visual system that could scale consistently across garments, packaging, campaigns and digital touchpoints, creating a timeless and recognizable brand experience
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