Klaviyo email marketing for a UK premium food brand: flows, campaigns and segmentation.
£134K attributed to email in the 12 months to July 2025, up 88.9% on the previous 12 months. Campaign open rate up from 28.1% (2022) to 50.4%.
Full case study: mariamadeira.com/case-study-email
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SEO and AI search for The Black Farmer
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WordPress website for The Bodysurf School, designed and built in one month, with online booking and checkout for lessons.
What I did:
Design and build in WordPress, desktop and mobile
Online booking and payment for private and group lessons
Google and SEO set up after launch, so the school gets found in search
Website: thebodysurfschool.com (http://thebodysurfschool.com)
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Google Ads and Meta Ads for a UK food brand's online shop, run in the brand's own ad accounts.
What I did:
Campaign structure, bidding and budgets on Google Ads
Meta Ads campaigns alongside the email and SEO work
Every campaign measured against break-even ROAS, not clicks
Full case study: mariamadeira.com/case-study-google-ads
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