Marc-John Brown
Multilingual, Multi-Voice Content & Brand Writer (EN/ES/PT)
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Tourism Destination Copy — Minas Gerais Portal
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In-Flight Print Ad — Minas Gerais Tourism
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This is a session handout from a multi-week practitioner training programme I write and deliver through Native Wisdom Hub. The real challenge with material like this is structure: a clear run-of-show, defined learning objectives, and step-by-step guidance, written with care because the subject matter is sensitive and experiential. It's an example of my instructional-design and curriculum writing — turning complex, layered content into something a cohort can genuinely follow and practise.
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These are destination entries from an official Minas Gerais tourism portal, translated and adapted from Portuguese across a large catalogue of towns and cities. The aim was to invite the international traveller while keeping each place's distinct character, balancing evocative description with the practical detail a visitor actually needs. I've included three representative entries here. It's a good demonstration of sustained destination writing at volume, and of working fluently between Portuguese and English.
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This is print advertising for a Minas Gerais tourism campaign, transcreated from Portuguese for an English-speaking, in-flight readership. The brief wasn't literal translation; it was to make the copy land with the same emotional pull in English that it had in the original. So I rebuilt it for rhythm and concision, keeping it sensory and invitational while tightening it to work as display advertising. It shows my commercial brand voice alongside my EN/PT transcreation — a different muscle entirely from my editorial writing.
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This is a piece from my Substack publication on sacred entrepreneurship and reconnecting with indigenous wisdom. It's built around a single decisive moment — losing an investor five days before closing on land for our sanctuary, because I wouldn't stay quiet on a subject that mattered to me — and uses that to open out into a wider reflection on values-led business. I write most of my long-form this way: a real moment first, the argument second. It's a good example of my editorial voice and how I structure a personal essay so it lands an idea, not just a story.
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