Manjot Kaur
Multi-Genre Writer | Writing Across Ideas and Observations
New to Contra
Manjot is ready for their next project!
THE GAP before THE DRAFT.
Tried something different this time.
For the first time, I am taking my writing beyond the usual post format and experimenting with a CAROUSEL.
THE THOUGHT BEHIND THIS:
Sometimes, the communication gap
starts before the writing does.
I explored this thought...
Knowing THE PROBLEM Is not Enough
Sometimes, a writer may clearly understand the problem but still struggle to find the right words.
I think this is where the foundation of a writer matters.
The more we work on our foundation, the better we become at understanding problems,...
CONTENT Is More Than POSTING
While writing about this, I actually started reflecting on my own work.
This made me question myself,
“I am working on my brand but somewhere not really communicating about this.”
When I started analysing what I am doing, I realised that I have already...
Are we READY to GROW?
This is not always about choosing between FAST GROWTH and SUSTAINABLE GROWTH.
Sustainable growth does not mean growing slowly.
For me, it actually means building a STRONG FOUNDATION that can support growth.
If a genuine opportunity for fast growth comes in,
“Why...
Turn INNOVATION into UNDERSTANDING
A product can be innovative.
But innovation alone does not tell the customer why it matters to them.
A business may know exactly what it has built.
The customer, however, is looking at something else:
“How does this solve my problem?”
This is where...
