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WHAT AM I REALLY TRYING TO SOLVE WITH MY WRITING?
I am an observational writer, who not only writes about understanding my own thoughts.
I also analyse other people’s perspectives and problems to understand their core reason, observations and then write about them.
My purpose of writing is to build credibility and trust.
I believe this only happens when my writing reflects my skills and approach, along with that helps to solve someone’s problem.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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It’s a marketing case-study Instagram carousel cover analyzing KFC’s 24/7 Open Doors campaign.
The design uses a bold, editorial style with:
Large headline: “How a bold move by a fast-food giant unlocked 24/7 opportunity.”
KFC branding and logo prominently featured
A real-world photo of the KFC campaign signage
Red, black, and off-white brand colors
Supporting line: “Swipe to analyze the campaign’s success >>”
A clean grid background and strong typography
Overall feel: professional, strategic, and agency-style, designed to make people swipe and learn about the campaign.
Strong case study cover. The bold headline makes you want to swipe through.
Blood and Magic - Episode 01
Blood and Magic is a dark fantasy series about Aurelia, a young woman searching for answers about her past in a kingdom where magic is feared, controlled and exploited.
After losing her family to a mysterious soulless army, Aurelia has spent years trying to understand what happened and whether the clues left behind are connected to the kingdom’s hidden magic.
In the pilot, Aurelia secretly leaves the city and meets her companions, Jack and Theo, to continue their investigation. Using a mysterious magical stone, they enter a hidden, buried library-temple where they hope to finally connect the fragments of a mystery they have been chasing for years.
But the deeper Aurelia searches, the more she begins to question whether the answers she has been looking for are actually about magic at all.
Where I would take the series next
Beyond the pilot, Aurelia’s search would expand from a personal mystery into a much larger conflict surrounding the kingdom’s relationship with magic.
The buried library-temple would become a key location for the trio as they uncover fragments of forgotten history, forbidden magic, and the truth behind the soulless army. At the same time, Aurelia would begin to realize that her mother may have left her a clue for a reason she never understood.
Jack’s hidden magical abilities and Theo’s position within the royal family would create their own complications, forcing the three friends to decide how much they are willing to risk for the truth.
As the story continues, Aurelia would have to confront the possibility that her family’s disappearance, the kingdom’s exploitation of magic, and her mother’s final clue are all connected and that finding the truth could put all three of them in danger.
A little note from me
Aurelia is a character I have imagined and carried with me since I was young. Blood and Magic is, in many ways, a story I have been growing alongside for years, so getting the chance to finally bring Aurelia and her world to life has been especially meaningful to me.
Thank you for creating this challenge and for giving creators the opportunity to build something from scratch in Cantina. I had so much fun bringing a character I have known for so long into a new medium, and I learned a lot throughout the process.
This is dope! love the storyline.
I created persuasive ad copy for a skincare brand promoting its Radiant Face Cream. The project focused on highlighting the product’s key benefits, connecting with the target audience, and creating a clear call to action that encourages customers to shop.
