Manish Saxena
Insights Mining Copywriter CD, Brand / Audience Changemaker
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Gamified the war on allergies. The original thought was "Game Over, Allergies." Showcased a healthy, naughty child doing what they do best--playing...because that's how parents want to see their kids...healthy, happy, winning. Added the angle of the video game and utilized...
Revitalized Sunny Herbals beauty ads via online and offline “Social” Benefits
Taught Men to stop being dummies for female safety: Low-Cost, Interactive Behaviour Modifier Installation, going way beyond the photobooth
Role: Creative Head / Copywriter
The Challenge: Breakthrough’s acclaimed "Bell Bajao" campaign was set to
launch of "One Million Men, One...
Project Title: Bakson’s Homoeopathy — High-Conversion Allergy Ad Redesign
Role: Creative Head / Copywriter
Project Description:
The Challenge:
The client was running a traditional, clinical, quarter-page ad for allergy treatment. Like most medical ads in the category, it relied on...
Project Title: #ToweringPersonalities — Employer Re-Branding Campaign
Role: Creative Head / Copywriter
The Challenge:
Indus Towers wanted to attract female pros to its workforce. Many of them were weary of joining what was perceived as a male-dominated telecom bastion.
The...
toweringpersonalitiesCopywritingCreative StrategistCreative DirectionMicrosoft PowerPointMicrosoft Word
