Maninder Kaur
Digital Growth & Marketing Strategist
Growth Marketing for Toy Brand USA – SEO, SMM & Paid Ads
Toy Brand USA wanted to increase online visibility, boost social engagement, and drive sales for their kids’ collectible toys. I executed a combined SEO, social media, and ads strategy optimizing keywords, creating high-engagement creatives, and running targeted paid campaigns. The result: +142% organic traffic, +230% social engagement, and a 3.4x ROAS on paid ads within 60 days.
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Google Ads Optimization for Increased ROI & Conversions
Implemented and optimized Google Ads campaigns for Bright Tech Solutions, achieving exceptional performance outcomes. Delivered 3.17K clicks and £11.8K in conversion value at a cost of only £2.33K, maintaining a strong 5.04 conversion value-to-cost ratio. Focused on improving keyword targeting, ad relevance, and bidding efficiency to maximize ROI while reducing ad spend wastage.
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Snappy Care UAE – Social Media Strategy & Content Revamp
SnappyCare, a UAE-based home healthcare startup, wanted to transform their Instagram presence and improve engagement. I redesigned their visual branding, created educational skincare content for UAE summers, and planned a 30-day content calendar. The result was a consistent aesthetic, +185% engagement growth, and improved follower quality with more local leads.
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Social Media Management for E-commerce Brand
Managed social media presence for an e-commerce brand, including content planning, creative direction, posting schedules, ad-based promotions, and community engagement. Developed product-focused visuals, seasonal campaigns, and conversion-oriented messaging to increase traffic and sales. Ensured consistent branding, optimized content for reach, and tracked performance metrics to improve engagement and ROI.
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