Maninder Kaur Panesar
Digital Growth & Marketing Strategist
New to Contra
Maninder Kaur is ready for their next project!
Merostream Social Media Growth Project
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Facebook Ads Marketing
Created optimized Facebook ad campaigns targeted to the right audience to maximize ROI. Designed high-growth campaigns that improved key metrics including ROAS, CTR, and CPC. Used Facebook best practices with visually engaging creatives, clear calls-to-action, and precise audience targeting to ensure efficient spending and strong performance.
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Delicious and Eye-Catching Social Media Graphics for a Restaurant
I had the pleasure of working with a renowned restaurant, enhancing its digital presence with mouthwatering visuals!
Key Contributions:
1. Delicious Graphics: Created eye-catching social media visuals showcasing signature dishes and seasonal specials.
2. Brand Identity: Developed a cohesive and appetizing aesthetic that resonated with food lovers.
3. Engaging Content: Crafted posts highlighting flavors, ambiance, and culinary experiences, boosting audience engagement.
Together, we built a strong online presence, making the restaurant a go-to dining destination!
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Designed a complete set of social media creatives for a food brand showcasing premium burgers, new menu launches, combo offers, and promotional campaigns. Used vibrant color schemes, appetizing product visuals, and strong call-to-actions to increase engagement and drive customer interest. Focused on clean layout, brand consistency, and visual appeal suitable for Instagram grids and promotional advertising.
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The objective of this project was to scale revenue for a Shopify-based eCommerce brand while maintaining a healthy conversion rate and average order value. I managed end-to-end performance marketing, focusing on traffic quality, funnel optimization, and data-driven ad scaling.
Through structured campaign testing, audience segmentation, and conversion rate optimization, the store achieved $175,459.31 in total sales within 30 days. Traffic increased to 76,029 online store sessions, resulting in 1,412 total orders, a 1.76% conversion rate, and a strong $106.19 average order value.
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