Mahmoud Debsawi

A founder called me the week his Series A closed. "I want a full rebrand before the sales team starts." His round? $4M. His sales team? Two hires starting in two weeks. I asked one question: "What did your last three customers say you do, when you weren't on the...

A founder showed me an invoice for a brand package.

Then an invoice for the rebrand. Nine months apart. Same company. Same product. Same team. Here's what happened between them ↓ → They raised a small pre-seed. ↳ First hire was a designer. ↳ First deliverable was an...