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Segue a Linha is an original podcast created to bridge high-growth direct-to-consumer (DTC) fashion brands with enterprise e-commerce solutions. Produced under the Nuvemshop Next brand strategy, the project positions Nuvemshop as a benchmark partner for major industry players while cultivating an engaged, trend-driven community on Spotify and streaming platforms.
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SumUp aimed to reinforce each product's brand through its unique attributes. To achieve this, we developed a comprehensive full-funnel campaign with tailored assets for key acquisition channels
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Based on the top performer historical data of our digital channels, we created a campaign addressing the main pain points of users and our most relevant solutions from the members' perspective.
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For the commercial campaign of Unimed Brasil targeting Small and Medium Enterprises, our strategy centered around emphasizing the significance of envisioning ambitious plans to achieve success in business. The brandformance strategy, rooted in regional data, facilitates the customization of assets tailored to specific regions across the country.
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