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For the commercial campaign of Unimed Brasil targeting Small and Medium Enterprises, our strategy centered around emphasizing the significance of envisioning ambitious plans to achieve success in business. The brandformance strategy, rooted in regional data, facilitates the customization of assets tailored to specific regions across the country.
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The little green dot moving through the grid is so satisfying
CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
How the neighbors were made, in 30 seconds.
skin in the game.
pick a card.
live with it.
the wild card tattoo club case study is coming soon: the brand, the voice, a looping soundtrack and a website where you draw a card.
The gold illustrations on those black cards are gorgeous, Révolté