Case Study: Driving 315K Organic Views for Jared Harper ($0 Ad Spend)
When engineering short-form performance creative, the goal is not just vanity views. It is driving measurable downstream action while protecting brand authenticity.
• The Challenge: Promote indie artist Jared...
Most paid ad fatigue isn’t an audience problem. It’s a creative testing problem.
Over the past two years, I’ve partnered with DTC startups, agencies, and high-growth brands to script, direct, and edit vertical video built to stop the scroll in the first 3 seconds and...
A sleek 9:16 social ad asset for Puppy Yoga Club. Featuring custom UI motion graphics designed for rapid A/B testing variations, combining precision graph tracking with high-converting creative structures that successfully scaled campaigns to a 4.2x ROAS and sustained an elite 2.8% CTR.
Meta Ads ExpertVideo EditingContent CreationVideo ProductionAdobe After EffectsAdobe Premiere ProFigma
Editor for one of The CW's most-viewed Instagram videos, worked with STN Digital.
Puppy Yoga Club | Valentine’s Day Campaign
High-energy social content created to drive engagement for Puppy Yoga Club’s gift card. I handled the full production pipeline, from on-site filming to final edit.
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