Liza Orlina
Creative experienced in print & digital design, and socials
Implementing this ONE thing into my social media strategy changed everything — it helped me stand out and drive real results. What is it?
Here it is. Touching grass.
Social media strategy isn’t just about posting videos, carousels, or stories. It’s a tool to connect with real people and build community.
Sometimes that meant driving to local campuses to film interviews with real students, capturing genuine moments that blurred the line between the brand and its followers.
Other times, it looked like collaborating with new creators, giving them an experience in exchange for their honest opinions and content.
Touching grass worked every time because the goal wasn’t to sell — it was to blend in, listen, and build genuine community.
1
26
182
I remember getting this brief:
Project name: Adulting 101
I knew exactly what I wanted to do with it the moment I wrote this on paper.
Characters, fun adults going to work! I translated this through a 2024 retro character illustration design style, giving them 101 some legs.
12
137
It was almost ironic that my first design project at my first design job as a graphic designer was Barbie-themed
as a big fan of barbie I'm honored to be a part of this community, here's my first design job AND my latest Barbie-themed project done for ASI, CSUF Spring 2025 🎀
Thank you to Programming at ASI for organizing this event. It was iconic, and I now have a photo of Nickie & me in my gallery.
Learn more about Barbz Night here
(https://lizaorlina.com/barbz-night)
1
26
214
April 2025 favorite design project goes to...
Concert at the becker ft. Ella Jane – deliverables included:
- hero artwork
- print: flyer, handbill, stickers (2), poster
- digital: tv graphics, email banner, socials (story, post)
Learn more about my concert design collection here (https://lizaorlina.com/concert-at-the-becker-collection), there's more to it 👀
25
214