Lera Leonteva

Cut this 25s lifestyle spot for a wellness device - three rooms, three routines, one product as the through-line. Ran the master at 0.85x so the match cuts breathe and the pacing reads premium instead of rushed. The trick was letting the routine introduce the product, not the other way around.

Cut this 45s vertical for a padel community app — opened on the trophy and the line "booking courts and hoping they show up" so the pain point lands before the product does. Kept every caption card under six words so the text never fights the footage.

Recut a long-form piece this week. Pulled about 35 seconds of setup so the story opens on the moment that matters instead of the lead-up. Long-form lives or dies on pacing: which beats you let breathe, which you cut clean. The version people actually finish is rarely the one with more in it.

Cut this 15s dance reel for a studio showcase. With choreography the trick is cutting on the movement, not the music, so I synced every hard cut to a body hit and the energy never drops between angles.