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Lera Leonteva
Video editing for ads: long form content, webinars, podcasts
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Cut this short-form hook for a men's-premium brand. Led with a contrarian frame instead of the product, then jump-cut on the third beat to hold attention past the 3-second drop-off. The opener that argues with the category usually beats the one that flatters it.
Spent the day inside a dialogue scene — cut it on the breath, not the line, so the room tone carries the tension between takes. Held the master a beat longer than felt comfortable before each reverse; the pause is doing the work here. Pacing a quiet conversation is harder than any fast montage I've cut.