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Leo Reed
Motion designer for SaaS launches & ads · YouTube editor
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One ad, three first seconds.
Same 20-second body. Three different openings:
1. A five-star review
2. A price comparison
3. A direct call-out: "Dull skin by 3pm?"
Most ads don't fail in the middle. They fail before the product even shows up. Testing the opening is the cheapest...
A gray bank card dissolving, pixel by pixel, into Nu purple.
I built this transition for an unofficial Nu U.S. launch spec. The idea: show the switch from a legacy bank to Nu without saying a word. The old card breaks apart on a diagonal, every pixel flips to purple, and the new...
Figma Motion: Feature Launch (Unofficial Spec)
Ondra: AI Product Launch (Spec)
Chapter 1 of a Pyramid Head deep dive I edited — narration-driven pacing, animated typography, and atmospheric sound design.
(Captions added here for easy viewing; the original uses optional CC.)
