Leo Reed's Work | ContraWork by Leo Reed
Leo Reed
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Leo Reed

Motion Designer for Apps & DTC Brands

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Followed by Benjamin C, Alec M, and Anna S
Tavrin: Ad + Matching Landing Page (Concept) A concept campaign for Tavrin, a fictional travel card. The ad and the landing page open with the same line, "Your next departure.", so the click lands on what the ad promised. The ad runs 18 seconds in 9:16 and 4:5, with three hooks. The page is built in Framer, and its hero starts on the ad's first frame. Live page: https://innocent-work-489594.framer.app Concept work, not a client project.
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A 30-second launch film for a fictional AI agent that clears the inbox and ops work before the day starts. The agent never shows up as a robot or a chat bubble. It's a single line of amber light that reads, works, asks for approval, and draws the logo. Includes: 30-second master (1080p60), 15-second cutdowns in 16:9 and 9:16, three UI loops, a motion system sheet, original music, and custom sound design for every interaction. Concept project. Fictional brand, not a real product.
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Orbit: Data-Driven Money Recap in Rive (Concept) A monthly money recap for a fictional finance app. Drag the chart or tap the arrows to switch months. The numbers count up, the bars spring to their new heights, and the mascot's mood shifts with how much was saved. It's all one Rive file: a data-bound view model feeds the stats, and the bars are drawn from that data by script. The layout adapts from phone to desktop. Concept work for a made-up app. Live demo: https://orbit-u12bvr.rive.to
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Wayfolk: Interactive Onboarding in Rive (Concept) Interactive onboarding for Wayfolk, a fictional weekend-plans app. Chips toggle with a spring and a drawn check mark. Continue fills with coral when you press it. Save sets off a particle burst and a sage wipe, and the label changes from "Save for tonight" to "Saved for tonight." It's one .riv file with a single view model, so a developer can drive it from code: chip_on, press, save, reset. It runs in the official Rive web runtime. Wayfolk is a concept, not affiliated with any real company. Open to UI motion work. Message me here.
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