Leila Sohaing
Building brands with strategy, clarity & purpose
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Aise is a conceptual skincare brand built around a simple premise: wellness should simplify your life, not add to it. Inspired by growing consumer overwhelm and decision fatigue, I developed a reduction-led brand strategy and visual identity that transforms minimalism into a...
As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school...
Framework Custom Builders is a luxury home construction firm specialising in custom homes and renovations across New York and Connecticut. Following the brand strategy phase, I led the visual strategy by defining the brand's visual positioning, conducting competitive analysis,...
Nuestra Casa is a conceptual coffee shop brand designed around warmth, community, and a sense of belonging. The identity was developed to reflect a space where people could enjoy coffee, work, read, connect, and feel at home among like-minded individuals. Through a warm earthy...
As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education consulting firm. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school...