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Leandro Oliveira
Creative Marketing & Digital Media for Entrepreneurs. 🚀
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People don’t share data. They share stories about themselves.
That’s the real magic behind things like Spotify Wrapped, not the charts or the numbers, but the feeling of “this is so me” on a brightly coloured screen.
Keep reading:
https://www.leandrooliveira.ie/wrapped-war-in-2025/
Hazard of the job:
staring at high-res photos of sushi for 3 hours straight while editing.
Putting the final touches on this menu layout for Kumiai. There is something satisfying about getting the grids and vectors to line up just right in Inkscape.
Almost there.
Now, time for lunch?
There’s this unspoken belief that if you just “do more marketing”...
more campaigns, more posts, more buzz, you can fix anything. But if the basics are off, all that noise just makes the cracks louder.
keep reading:
On September 9th, 2025, I documented the Liffey Founders Club at Baseline, Dublin — an evening where entrepreneurs, innovators, and creatives came together to share ideas and connect. My role was to translate the atmosphere into a cohesive visual narrative.
Coca-Cola's brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
leandrooliveira.ie
When Coca-Cola Turned Blue: What the Parintins Festival Teaches Us About Cultural Branding
Coca-Cola’s brand guidelines are among the most protected in the world. That red. That script. The ribbon. These elements are enforced globally with precision. Except in Parintins.
