pro
Lautaro Cascallana
I help brands turn raw footage into content that performs.
New to Contra
Lautaro is ready for their next project!
Testimonial-style content from a Tiney childminder sharing her experience with the platform. Focused on empowerment and accessibility, showing how Tiney provides the training and support needed to run your own childcare business, for anyone with the ambition to do it.
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42
Founder-led story addressing the broken economics of childcare, where care workers earn barely minimum wage while parents pay thousands. A direct, problem-first narrative about why Tiney exists and how it empowers people to become childminders, earn more, and make a real difference in children's lives.
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45
Founder-led story about going up against the big players in the pet food industry, driven by the realization that most cat food on the market is loaded with chemicals and additives. A personal, conviction-driven narrative about why he built KatKit and what he set out to change.
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Side-by-side comparison between FUSSY and Jo Malone, making the case that you get the same premium scent experience for less than half the price. Paired with UGC product footage to keep it grounded and relatable.
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57
Founder-led content highlighting FUSSY's key differentiators: eco-friendly packaging, natural formula, accessible pricing, and a range of premium fragrances. Uses split screen and supporting graphics to reinforce each point visually, keeping the message clear and easy to follow.
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Founder reacting to a TV segment and diving deeper into FUSSY's core proposition, explaining how the formula targets odor-causing bacteria directly. Simple, direct, and built around the founder's natural on-camera presence.
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Founder explaining the science behind FUSSY's formula, breaking down how it targets the odor-causing bacteria at the source rather than masking the smell. Paired with a custom After Effects motion graphic that visualizes the process, making a technical concept easy to follow and compelling to watch.
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69
Founder-led ad content built around a key moment from a live investor pitch. The edit follows a reaction-style format, with the founder responding to a real claim and breaking it down with three counterpoints. Blurred motion graphics reveal progressively as each argument lands, keeping the viewer engaged and reinforcing the message visually.
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76
UGC ad content featuring real users trying and reviewing the product. Edited for retention, with a focus on authentic reactions and a natural flow that builds trust without feeling scripted.
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80