Collection pages need copy too, not just product pages.
Two lines above the grid: what's in the collection and who it's for.
Does your shop's collection page say anything yet?
Write your goal first, the subject line last.
Before drafting, write one line: what should the reader know or do?
Then write the issue.
Now the subject line can describe what's actually inside.
What should readers know or do after your next issue?
Put the key fact first in your product description.
What would a buyer ask before anything else? Size, fit, what's included?
Answer it in the first line.
The story and details can follow.
What's the first question a buyer asks about yours?
Turn your SOP into a one-page checklist.
Plain words, one action per line, in the order you do them.
Keep the full doc for training, and the checklist for every day.
If it doesn't fit on one page, split the task.
Where does your checklist still spill onto page two?
Read your headline out loud.
If you'd never say it to a person, rewrite it.
Keep it short and put the important words first.
If you stumble while reading it, so will your reader.
Which of your headlines would you never say out loud?