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Write your goal first, the subject line last.
Before drafting, write one line: what should the reader know or do?
Then write the issue.
Now the subject line can describe what's actually inside.
What should readers know or do after your next issue?
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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This video was created to promote my new writing project. The project has yet to be titled, but the shapes involved, Crescents, Butterflies, and Double-Hearts relate significantly to the concept of the inital story. The idea of black and silver also seemed like a pretty neutral color scheme for the project since it's still very early in the project. Without much to work with, there isn't many colors to relate the story to.
Love it
Content Writer vs. Copywriter: What's the Difference?
People often use these two terms interchangeably, but they serve different purposes.
Both involve writing, but the goal behind the writing is different.
1. Content Writer ✍️
A content writer creates useful and informative content to educate readers, answer questions and build trust.
Examples:
Blog posts and articles
Website guides
Educational social media posts
Informative newsletters
Main goal: Give readers valuable information.
2. Copywriter 📝
A copywriter writes words that encourage people to take action. That action could be buying a product, signing up for a service or contacting a business.
Examples:
Product descriptions
Website sales pages
Advertising captions
Email marketing campaigns
Promotional content
Main goal: Encourage readers to take action.
Let's understand with one example.
Imagine a skincare brand launching a new moisturiser.
A content writer might write:
"5 Benefits of Using a Moisturiser Every Day"
A copywriter might write:
"Give Your Skin the Care It Deserves. Try Our New Moisturiser Today!"
See the difference?
One focuses on informing the audience, while the other focuses on encouraging a decision.
Can someone do both?
Absolutely!
Businesses need both types of writing. Content helps people understand a brand, while copy helps turn interest into action.
The takeaway: Good content builds trust. Good copy encourages action. And both can help a business grow.
The dark brown serif title on the peach card with a pink frame is easy to read, and the two small icons set up the comparison well. Do the next slides show the two example texts side by side?
A closer look at the reviews page we designed for a course publishing platform.
The focus was on helping educators move between the bigger picture and individual student feedback. Rating summaries provide a quick overview, while search, category filters, and a date range help narrow down the reviews they want to explore.
The aim was to keep feedback organised and easy to navigate, so course creators could spot recurring themes without losing the context of individual reviews.
