Kyle Murdoch
Turning bold ideas into brands people remember!
New to Contra
Kyle is building their profile!
Ever wondered what your favorite blockbuster movies would look like… if they ran on fuel? ⛽🎬
We recently had some fun reimagining iconic cinematic posters through the lens of energy and petrol, blending storytelling, humor, and a bit of creative mischief. From dark, gritty heroes at midnight gas stations to high-speed neon drift scenes and even larger-than-life fuel-powered creatures, the goal was simple: make something familiar feel completely fresh.
But behind the humor is a bigger idea - great brands, like great films, are built on emotion, identity, and memorable visuals. Even something as everyday as fuel can be transformed into a story people engage with, share, and remember.
This series explores how:
• Energy can be positioned as power, adventure, and lifestyle
• Familiar narratives can drive instant connection
• Creativity can turn functional products into cultural moments
Sometimes, the best way to stand out… is not to take yourself too seriously.
Which one would you watch? 👀
#CreativeMarketing #BrandStorytelling #Advertising #DesignThinking #Energy #ContentCreation
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🚀 Speculative Product Design Showcase: Nesquik Strawberry Milk Infused Vodka
Blending nostalgia with premium spirits, this concept reimagines an iconic childhood brand into a contemporary, design-led product experience.
The Idea :
A strawberry milk–inspired vodka that captures the familiar flavour profile in a refined, adult - positioned at the intersection of indulgence, collectability, and visual storytelling.
Design Approach :
The objective was to elevate a mass-market identity into a premium shelf presence without losing its recognisable DNA:
Clean, structured label hierarchy with balanced typography
Soft pink liquid gradient to evoke “milk infusion” visually
Floating strawberry pearls to introduce movement and intrigue
Matte yellow cap as a subtle but intentional brand callback
Hero Visual Direction
The render focuses on:
High-end studio lighting with soft bloom highlights
Dynamic milk splash elements to reinforce flavour narrative
Fresh strawberries and ice for contrast and realism
A refined integration of the mascot to maintain brand familiarity without overwhelming the composition
Why This Works
This concept explores how legacy brands can evolve into new categories by:
Leveraging emotional memory (nostalgia)
Translating flavor into visual design systems
Creating “shareable” product moments through unique internal elements
Outcome
A premium, conversation-starting product that feels equally at home in:
Boutique liquor retail
Experiential pop-ups
Social-first brand campaigns
💡 Speculative design allows us to challenge category norms and rethink what familiar brands could become in new markets.
#ProductDesign #CreativeDirection #BrandDesign #PackagingDesign #ConceptDesign #3DRendering #VisualIdentity #SpeculativeDesign
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🚨 SPECULATIVE DESIGN - HOLLYWOOD REBOOT CONCEPT
What if Megas XLR returned as a live-action blockbuster?
I created this cinematic poster imagining how a real Hollywood studio might relaunch the cult classic today.
🎬 Creative Direction
• Live-action realism
• IMAX blockbuster composition
• Nostalgia meets modern cinematic worldbuilding
• Street culture × giant mech energy
This wasn’t about redesigning a character -
It was about translating an animated identity into a believable film franchise.
Because great design isn’t decoration.
It’s world-building.
Studios, brands, and agencies don’t just need visuals anymore - they need ideas audiences instantly believe could exist.
⚡ Built from junk. Powered by chaos.
...
If you worked on this reboot…
What would your role be?
#SpeculativeDesign #ConceptDesign #CreativeDirection #MoviePosterDesign #EntertainmentDesign #WorldBuilding #CRE8TIVE
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🚨 SPECULATIVE FMCG REMIX
Cadbury Perky NaNa x Steri Stumpie - “Stumpie Shake Edition.”
Some ideas shouldn’t work… and that’s exactly why they do.
This concept reimagines the iconic Cadbury Perky NANA as a drinkable experience, fused with the cult-favorite milk format of Steri Stumpie.
🥤 THE IDEA
Turn a chewy, nostalgic candy bar into a bold, shelf-stopping banana caramel milkshake - packaged in a 350ml Stumpie-style glass bottle.
🎯 WHY THIS WORKS
Leverages nostalgia equity (Perky NaNa)
Anchors in a trusted format (Stumpie milk)
Taps into rising demand for dessert-inspired beverages
Built for impulse buys + social buzz
🎨 DESIGN STRATEGY
Loud, high-contrast yellow x Cadbury purple palette
Playful bubble typography meets creamy milk visuals
Dynamic ingredient storytelling (banana + chocolate + milk splash)
“Shake Me” cap cue → interactive, tactile moment
🔥 CAMPAIGN HOOK
“GO BANANAS. DRINK IT.”
A chaotic, scroll-stopping launch built for:
TikTok taste reactions
Influencer “first sip” moments
Retail shelf disruption
💡 THE BIGGER PLAY
This isn’t just a flavor extension - it’s a format shift.
Taking a legacy chocolate brand into ready-to-drink territory opens the door for:
→ New consumption occasions
→ Younger audience capture
→ Viral product storytelling
📦 STATUS
Speculative concept - but very real potential.
Would you try it… or is this completely unhinged? 👀
#FMCG (https://www.linkedin.com/search/results/all/?keywords=%23fmcg&origin=HASH_TAG_FROM_FEED) #ProductDesign (https://www.linkedin.com/search/results/all/?keywords=%23productdesign&origin=HASH_TAG_FROM_FEED) #BrandStrategy (https://www.linkedin.com/search/results/all/?keywords=%23brandstrategy&origin=HASH_TAG_FROM_FEED) #PackagingDesign (https://www.linkedin.com/search/results/all/?keywords=%23packagingdesign&origin=HASH_TAG_FROM_FEED) #SpeculativeDesign (https://www.linkedin.com/search/results/all/?keywords=%23speculativedesign&origin=HASH_TAG_FROM_FEED) #CreativeDirection (https://www.linkedin.com/search/results/all/?keywords=%23creativedirection&origin=HASH_TAG_FROM_FEED)
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