Innovative Vodka Design: Nostalgia Meets Premium Spirits

Innovative Vodka Design: Nostalgia Meets Premium SpiritsInnovative Vodka Design: Nostalgia Meets Premium Spirits

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Kyle Murdoch

• 1d

🚀 Speculative Product Design Showcase: Nesquik Strawberry Milk Infused Vodka

Blending nostalgia with premium spirits, this concept reimagines an iconic childhood brand into a contemporary, design-led product experience.

The Idea :

A strawberry milk–inspired vodka that captures the familiar flavour profile in a refined, adult - positioned at the intersection of indulgence, collectability, and visual storytelling.

Design Approach :

The objective was to elevate a mass-market identity into a premium shelf presence without losing its recognisable DNA:

Clean, structured label hierarchy with balanced typography

Soft pink liquid gradient to evoke “milk infusion” visually

Floating strawberry pearls to introduce movement and intrigue

Matte yellow cap as a subtle but intentional brand callback

Hero Visual Direction

The render focuses on:

High-end studio lighting with soft bloom highlights

Dynamic milk splash elements to reinforce flavour narrative

Fresh strawberries and ice for contrast and realism

A refined integration of the mascot to maintain brand familiarity without overwhelming the composition

Why This Works

This concept explores how legacy brands can evolve into new categories by:

Leveraging emotional memory (nostalgia)

Translating flavor into visual design systems

Creating “shareable” product moments through unique internal elements

Outcome

A premium, conversation-starting product that feels equally at home in:

Boutique liquor retail

Experiential pop-ups

Social-first brand campaigns

💡 Speculative design allows us to challenge category norms and rethink what familiar brands could become in new markets.

#ProductDesign #CreativeDirection #BrandDesign #PackagingDesign #ConceptDesign #3DRendering #VisualIdentity #SpeculativeDesign

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Laura Gentili

• Apr 8

As part of a creative brief, I developed the branding and menu design for BGL 🥯, a modern bagel bar concept where customers can build their own combinations from a wide range of ingredients. The goal was to create a visual identity that felt flexible, approachable and playful, reflecting the customizable nature of the experience. To support this, I designed an illustrated bagel mascot, experimenting with a more expressive and unconventional style compared to my usual work. This project was a great opportunity to explore a lighter, more character-driven direction while maintaining a clear and cohesive design system.

Completed work

Brand Design Logo Design Adobe Illustrator Adobe Photoshop

Abox Agency

pro

• 15h

This looks clean and well thought out. How long did it take you to bring everything together?

Taqwah - Top Rated UX UI Design Agency

pro

• Apr 8

This month we designed digital products across AI, finance, real estate, and motion storytelling.

Projects included: • AI Content Detection Web Platform • Family Budget Management / Expense Tracker App • Dubai Real Estate Web Motion • Eid Mubarak Motion Design

We specialize in product-first UI UX that balances clarity, usability, and business impact. Open to new project. Let's discuss your next project.