Kristine Bennett's Work | Contra
Work by Kristine Bennett
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Kristine Bennett
Social Media Growth, Content & Operations Specialist
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GALLERY L
Florida, USA
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Florida, USA
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I supported a confidential enterprise client through live case management, tagging, documentation, and process improvement. I also built a new playbook and SOP system to turn recurring cases and decisions into clearer operational guidance. My approach to customer support is grounded in empathy and trust: understand the problem, communicate clearly, document accurately, and follow through. The contract totaled 384 hours, earned a 5-star review, and contributed to a support system that was easier to maintain and scale.
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I built The Unconventional Curator from the ground up as an independent bilingual cultural media brand. The work included brand positioning, audience messaging, editorial voice, content architecture, social media strategy, and cross-platform content direction. The goal was to create a recognizable brand system that could stay consistent across long-form editorial, social media, and bilingual communication while growing an audience organically.
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I developed a cross-platform content system that turns one editorial idea into multiple channel-specific expressions without losing the brand’s point of view. The strategy connects brand positioning, editorial principles, recurring content franchises, long-form writing, and platform adaptation across Facebook, Instagram, Substack, X, Threads, and other channels. The goal was not to repeat the same content everywhere, but to preserve a consistent audience experience while adapting the format and presentation to each platform.
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I developed and managed an organic social media growth strategy for The Unconventional Curator across Facebook and TikTok. The work combined content curation, recurring formats, platform-specific publishing, audience engagement, and performance review. At peak, the strategy generated more than 20 million Facebook views in a month, grew the Facebook audience beyond 72,000 followers, and produced 2.5 million TikTok views in 28 days.
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