I developed and managed an

I developed and managed an organic social media growth strategy for The Unconventional Curator across Facebook and TikTok.

The work combined content curation, recurring formats, platform-specific publishing, audience engagement, and performance review.

At peak, the strategy generated more than 20 million Facebook views in a month, grew the Facebook audience beyond 72,000 followers, and produced 2.5 million TikTok views in 28 days.