Kristen Hooper
B2B Marketing Strategist | Email & Content Systems
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Kristen is ready for their next project!
Developed a LinkedIn paid ad campaign analysis and optimization plan for a B2B SaaS company targeting enterprise IT and healthcare decision-makers. Includes performance breakdown by audience segment, targeting recommendations, and a phased optimization strategy to improve CTR, reduce CPC, and build retargeting audiences.
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Developed full marketing foundation for an early-stage RevOps consultancy including brand positioning, ICP definition, founder voice development, and service messaging. Delivered through structured discovery sessions translating the founder's expertise into client-facing collateral, LinkedIn content, and email sequences.
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Developed a data-driven one-pager for a B2B SaaS company positioning their platform against the growing AI reliability problem in software delivery. Research-informed content translating technical market data into a clear executive narrative, designed to support sales conversations and outbound outreach.
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Developed and managed a multi-campaign B2B email outreach strategy for a SaaS startup targeting enterprise DevOps and IT leaders. Responsibilities included writing all campaign copy, building ICPs and messaging briefs for lead generation partners, and analyzing engagement data across campaigns. Key insight: identified that technical messaging underperformed with C-suite buyers and pivoted to business outcome framing — cost savings, scalability, efficiency — improving engagement in subsequent sequences.
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