Developed and managed a multi-campaign

Developed and managed a multi-campaign B2B email outreach strategy for a SaaS startup targeting enterprise DevOps and IT leaders. Responsibilities included writing all campaign copy, building ICPs and messaging briefs for lead generation partners, and analyzing engagement data across campaigns. Key insight: identified that technical messaging underperformed with C-suite buyers and pivoted to business outcome framing — cost savings, scalability, efficiency — improving engagement in subsequent sequences.