About
LeEco
LeEco was building towards a connected technology and entertainment ecosystem, with India as an important market in that expansion. Its proposition brought technology, content and connected experiences together across smartphones, entertainment and television.
I worked closely with the LeEco India team across multiple technology launches, helping translate that larger ecosystem into content and consumer experiences for the Indian market.
0
10
Johnnie Walker Whisky
From 2017 to 2021, I led Johnnie Walker’s brand strategy and marketing communication efforts in India, with responsibility for the brand’s strategy, communications and consumer engagement across a broad portfolio of initiatives and markets. The work involved developing the brand in India while translating its global equity into ideas, experiences and conversations that were relevant to the Indian consumer.
I worked across major brand programmes and IP's including The Journey, Johnnie Ginger, and the Travelling Billboard, alongside the content, PR, partnerships and collaborations that supported them.
The work ranged from long-form storytelling and editorial content to social, creators and large-scale experiences, with the Travelling Billboard delivering +30% spontaneous recall and a ₹25 crore uplift.
0
14
FIREUP Cookware | Fractional CMO
FIREUP is an innovative cast-iron cookware brand founded by an Oxford-trained rocket scientist and a traditional cookware manufacturer. Its patented fin technology distributes heat across the base and sides of the pan for faster, more even cooking.
As Fractional CMO, I am working with the founder to define the brand’s positioning, establish core value system. I also lead strategic marketing initiatives and stakeholder profiling that will translate their innovation into a distinctive brand proposition and a clear growth roadmap.
0
34
Mysa Organics - A conscious wellness and hygiene brand. Made to order. Small batches and slow commerce.
0
132