FIREUP Cookware | Fractional CMO FIREUP

FIREUP Cookware | Fractional CMO

FIREUP is an innovative cast-iron cookware brand founded by an Oxford-trained rocket scientist and a traditional cookware manufacturer. Its patented fin technology distributes heat across the base and sides of the pan for faster, more even cooking.

As Fractional CMO, I am working with the founder to define the brand’s positioning, establish core value system. I also lead strategic marketing initiatives and stakeholder profiling that will translate their innovation into a distinctive brand proposition and a clear growth roadmap.