This piece was part of a content strategy that delivered measurable results across the board: 43% growth in both revenue and pageviews, and a significant improvement in average time spent on page month-over-month. Of all the blogs in Twinings' content program, this one generated the highest organic pageviews.
A bylined article making the case for something most marketing teams resist: leaning into negativity strategically. Drawing on the StoryBrand framework and real brand examples, this piece argues that acknowledging your audience's genuine frustrations builds more trust and...
An editorial style guide written to support the launch of Schlage's matte black finish, at the time a major trend in interior design. Rather than a traditional product sheet, this piece was written as lifestyle content: grounded in design history, informed by interviews with...
A reference document covering Schlage's complete hardware line including finishes, knobs, levers, trim, and handlesets. Each entry includes original marketing copy, style and design language, architectural inspiration, aspirational pairings, and coordinating elements, giving...
